Affirmation Center
One Main Street
Hartford, CT 06106

Phone: (860) 727-8703
Fax: (860) 548-2045

Cole Center
2550 Main Steet
Hartford, CT 06120

Phone: (860) 548-0101
Fax: (860) 524-7781

Health Policy & Advocacy
Resources
Basic InformationMore InformationLatest News
Many Adverse Events Related to Cosmetics Go UnreportedStudy Highlights the Beauty Industry's Ugly SideMedicaid Cuts Tied to Delayed Breast Cancer DiagnosesPrimary Care Pharmacy Model Attractive to Patients1991-2014 Saw Minimal Change in Health Spending Per StateLegalized Pot May Lead to More Traffic CrashesMany Doctors Silent on Cost of Cancer CareGroup Urges Tougher Limits on Chemical in Shampoos, Cosmetics18 Percent Increase Projected in Primary Care Demand by 2023Why Patients Leave the Hospital Against Doctor's OrdersRaise the Smoking Age to 21? Most Kids Fine With ThatComprehensive Audiologic Care Feasible in Free Clinic ModelMany Tanning Salons Defy Legal Age Limits on UsersLifesaving Drugs From Pfizer in Short Supply: FDALeading U.S. Doctors' Group Takes Aim at Rising Drug PricesU.S. Hospitals Still Prescribe Too Many Antibiotics: StudyFDA Puts Brakes on Rule Requiring New 'Nutrition Facts' LabelCardiac Arrest? Someday, Drones May Come to Your RescueSAMHSA: 9.8 Million U.S. Adults Have Serious Mental IllnessFDA Asks Maker of Opioid Painkiller Opana ER to Pull Drug From MarketHealth System Sees Success With E-Visits Via Patient PortalOvercharging Common in U.S. Emergency RoomsAdvocating for a Loved OneHigh Costs for Myeloma Patients Not Getting Low-Income SubsidyGetting Bedbugs Out of Nursing Homes, Apartment Buildings - for GoodCosts of ER Treatments a Mystery to Many DocsNew Bill Intends to Repeal Limits on Physician-Owned HospitalsTechnology Can Help Patients Facing Routine DecisionsKidneys From Deceased Diabetics Might Ease Organ Shortage: StudyElements of a Patient-Centered Hospital Room IdentifiedCan Tracking Germs in One Hospital Make All Hospitals Safer?Chances of Successful CPR Dwindle as Seniors AgeNew FDA Head Outlines 'Forceful Steps' Against Opioid CrisisChecking Patient's Drug History May Help Curb Opioid AbuseAt Major Teaching Hospitals, Lower Death RatesAmericans Skeptical of Corporate-Backed Health ResearchToo Many Americans Still Go Without Cancer ScreeningsBlack, Hispanic Americans Less Likely to See a NeurologistSome Lead Poisoning Tests May Be FaultyYour Doctor's Age Might Affect Your CareMany U.S. Travelers Skip Measles Shots, Despite Infection RiskPatients Satisfied With Telehealth Primary Care VisitsNearly a Third of Drugs Hit by Safety Issues After FDA ApprovalNo Routine Screening for Thyroid Cancer: Expert PanelPAS: Internet Info Can Lower Parent Trust in Doctors' DiagnosisFDA Warns of Tattoo DangersBystander CPR Not Only Saves Lives, It Lessens Disability: StudyMore Starring Roles for Booze in Kids' Movies, Study FindsMental Health Myths Abound in the U.S.Half of U.S. Docs Get Payments From Drug, Device Industries: Study
Questions and AnswersVideosLinksBook Reviews
Related Topics

Health Insurance
Healthcare

More Starring Roles for Booze in Kids' Movies, Study Finds

HealthDay News
by -- Robert Preidt
Updated: May 4th 2017

new article illustration

THURSDAY, May 4, 2017 (HealthDay News) -- Alcohol marketing in movies increased significantly over the past two decades, especially in popular children's films, researchers report.

Dartmouth's Dr. James Sargent isn't happy about that.

"Children and young people look to movie stars as role models," said study co-author Sargent, a professor of pediatrics at Dartmouth School of Medicine.

"For alcohol companies, when a favorite star uses a certain brand of alcohol, that brand gets linked to all the characteristics young admirers see in their movie idol," Sargent said.

"That's why it's no surprise that the brands commonly shown in movies are the most highly advertised brands, and the same brands underage drinkers tend to drink," he added in an American Academy of Pediatrics news release.

For the study, the researchers analyzed the top movies in the United States between 1996 and 2015. The investigators found that alcohol brand placement rose an average of 5 percent a year, and 92 percent overall during the study period.

Almost nine out of 10 movies portrayed alcohol use, with specific brands appearing in 44 percent of films. Characters were shown drinking alcohol in 85 percent of the top movies rated for children, and specific brands appeared in about four out of 10 child-rated movies.

Budweiser, Miller and Heineken beer accounted for one-third of all brand placements, with Budweiser appearing in the highest percentage of child-rated movies (15 percent), the study found.

According to study co-author Samantha Cukier, who is also at Dartmouth, "Alcohol continues to be the drug of choice among young people."

Drinking causes 4,300 deaths each year among Americans younger than 21, she added.

These new findings are concerning because movie exposure to booze has been repeatedly shown to predict future alcohol use and higher rates of problem drinking, Cukier said.

"The high frequency of brand placements in movies aimed at children and young adolescents raises questions about the adequacy of alcohol marketing self-regulation," Cukier said. "I don't think they are doing enough to avoid the underage segment in their movie alcohol placements."

The study is scheduled for presentation Tuesday at the Pediatric Academic Societies meeting in San Francisco. Data and conclusions presented at meetings should be considered preliminary until published in a peer-reviewed medical journal.

More information

The U.S. National Institute on Alcohol Abuse and Alcoholism urges parents to talk to their children about alcohol.




To quit smoking, call Connecticut QuitLine at 1-800-QUIT-NOW.

Children and Adult services are available now with no wait time.  Please contact HBH's Intake Department at 860-548-0101 x354.

 

Affirmation Center
One Main Street

Hartford, CT 06106
Phone: (860) 727-8703
Fax: (860) 548-2045
Mon & Tu: 8:30 - 7:00
Wed, Th, Fri, Sat: 8:30 - 4:30

Cole Center
2550 Main Street
Hartford, CT 06120
Phone: (860) 548-0101
Fax: (860) 524-7781
Mon, Tu, & Fri: 8:30 - 4:30
Wed & Thu: 8:30 - 7:00

Our offices are closed from 12:00 PM to 1:00 PM for lunch.

 

CRISIS HOTLINE:

Children (under 18),
please call 211.

Adults, please call our mobile
crisis unit at 860-297-0999

For an immediate crisis call 911.


powered by centersite dot net